WHY THIS PARTNERSHIP MATTERS
Heroic Thread is proud to be an official partner of Shot or Shock. This partnership brings together a shared commitment to the first responder community, authentic storytelling, and the growing conversation around mental health in police, fire, EMS, and public safety.
For us, this is more than a sponsorship. As a business founded by a 20-year firefighter and an 11-year police officer, both diagnosed with PTSD, this partnership reflects the mission behind everything we do: create gear with meaning, represent the community with authenticity, and help keep important conversations moving forward.
INTRODUCING OUR FIRST RESPONDER
MENTAL HEALTH AWARENESS LINE
Our mental health awareness line was created to support the message that strength and struggle can exist in the same uniform. Designed for first responders and the people who stand behind them, this collection is built to raise awareness, start conversations, and represent the realities of the job with honesty and pride. 50% of the proceeds from the sale of this line will be donated to first responder mental health initiatives. Be a part of breaking down the stigma!!
WHAT WE OFFER
Custom apparel for police, fire, EMS, and public safety teams
Embroidered, PVC, and sublimated patches
Name tapes, badge patches, hats, hoodies, and duty gear
Individual custom orders and department-sized orders
Individual custom orders and department-sized orders
*Metal products have a 25 pcs minimum.
MADE BY FIRST RESPONDERS, FOR FIRST RESPONDERS
Heroic Thread was built by people who understand the work, the culture, and the meaning behind every detail. We don’t make generic gear. We create products shaped by firsthand experience, authenticity, and pride in the first responder community.
Whether you need one item or a large department order, we’re built to serve agencies, teams, and individuals with quality, customization, and service.
STAY CONNECTED
Be the first to hear about our mental health awareness line, new drops, partnership updates, and custom gear releases.
READY TO REPRESENT WHAT MATTERS?
Shop the new line, request a custom order, or follow along as we launch this partnership with Shot or Shock. Heroic Thread is proud to stand with the first responder community — on and off the job.
Your gear, your way
Connect with our team to make a custom order or design promotional items that truly represent your service.